Spheres and Stages of Discipleship

In addition will also discuss what is called the e Four Spheres of discipleship. 2 Spiritually Dead The Apostle Paul described in Ephesians 2: 15 those who were dead in their is ins and transgressions. These are people who have not accepted Christ as Savior, insist dead reject His sacrifice on the Cross. They sometimes claim to seek a God or Higher Power b UT there is no evidence of any relationship with God whatsoever. These people are what the authors call Spiritually Dead. 3 In fact the author compares these people to dead men in a casket just waiting to decompose.When speaking to the â€Å"walking dead† the authors teach how to id entity the common â€Å"phrase from the stage†4 in order to assess where a person is in their walk with God. These typical phrases are usually: ; I don't believe in God. ; The bible is just a myth. Putnam, Jim, Bobby Harrington, and Robert Emerson Coleman. Discipleship: Five Steps That Help Your Church to Make Disciples Who Make Disciples . (Grand Rapids, MI: Sanderson, 2013). 60. Ibid. , 77. 3 Ibid. , 61 . 4 Ibid. , 62. ; Religion is a crutch for the weak. ; Christians are intolerant and homophobic. ; There are many paths to God.Opera Winfred Olsten)5 ; don't believe in hell. Or hell is on Earth. ; My good deeds will save me from hell. ; There is no right or wrong, ‘do what thou will' 6 Once a person is identified as spiritually dead, this should determine how to a approach them with a spirit Of understanding without a judgmental or condemning ATT etude. Spiritual Infant The second stage is called to describe believers who are like newborn babes craving milk instead of the meat of the Word. This comes from the scrim future: â€Å"As newborn babes, desire the sincere milk of the word, that ye may grow†¦ (1 peter 2:23 KAVA).Christians at this stage are alive yet they refuse to grow. This can include new converts a s well as long time Christians who are stagnant in their growth process with God. 7 Spiritua l infant TTS were described in the Book of Hebrews as those living on the milk of the Word who should be teaching: † For when for the time ye ought to be teachers, ye have need that one teach you†¦ † (Web. 5:1214 KAVA). 5 â€Å"Pastor Joel Olsten Discusses Sin And The Path To God,† Opera's Next Chapter, accessed February 1, 201 5, http://WV. Opera. Com/own-operas-next- heaper/Pastor-Joke-Steen-Discusses-Sin-and-the-Path-to-God 6 Crowley, Leister.The Book of the Law:(technically Called Libber AY Vela Legs Sub Figure COX as D levered by XIII . Red Wheel/wiser, 1938. 7 Putnam, Harrington, and Coleman, 63. Spiritual Child The next stage is described as the Stage which characterizes Christians who are growing in their walk with God and growing in their relationships wit h other fellow believers-8 The Apostle John referred to early followers as his children. (1 John 2:12 KAVA) Also in 1 Thessalonians 2:101 2 the apostle Paul refers to himself as a â€Å"spiritual faith † who had to encourage, comfort, and urge the Church of Thessalonians to live holy lives.These spiritual children have learned the church â€Å"lingo† or language and are a able to function in a growing church body as believers, but they are selflessness with much of their spiritual life involving around themselves. 9 These individuals can be new con arts as well as old converts who have attended church for decades. They can be identified by the Eire â€Å"phrase from the stage† which are: ; I don't know if this church meets my needs. ; The church is getting too big. ; Why do we have to learn new songs? NO One speaks to me at church. 10 The length of time a person has attended church has nothing to do with their level of growth .They need to surround themselves around mature Christians in order to go from dependency to self sufficient. 1 1 8 Putnam, Harrington, and Coleman, 65. Ibid. , 65. 10 Ibid. , 66. 11 Ibid. , 66 9 Spiritual Young Adult 1 John 2:1314 d escribes Spiritual Young Adults as Christians who have overcome the Evil One and the Word of God abides in them. 12 These individuals are striving to become more concerned about others rather than themselves. They are more students of t e Word of God and the Great Commission. They are givers instead of takers. 13 You can identify a Spiritual Young Adult by these phrases from the stage: ; In my devotion†¦ I will like to go to Uganda for a mission†¦ ; I love being a worship leader because†¦ ; I have three friends that I witness to†¦ These young adults need mentoring and a place to utilize their spiritual gifts. Spiritual Parent Spiritual Parents are considered spiritually mature people who make disciples and have grown strong in the Lord. These are reliable disciples who are qualified to tea chi others. 14 2 Timothy 2:12 describes them as those who have grown strong in grace that is in Christ Jesus. They can also determine where a person is in their walk with the L ord and oft en can mentor these young adults.God is a Spiritual Parent who nurtures and fights for His s virtual children as His own. 15 12 Putnam, Harrington, and Coleman, 67. Ibid. , 67. 14 Ibid. , 68. 15 Adams, Vincent. Imitating the Fatherhood of God: A Single Dad's Guide to Spiritual Parenting . S. L. : Solaris, 2012. 17 13 6 The Four Spheres of Discipleship The four spheres of discipleship describe how a disciple grows in four stages: The sphere with God and disciple, the church sphere, the sphere of family an d the world The spheres help the disciple understand the head, heart and hands of God, family y, church and the world. 6 The sphere is designed help a disciple balance family life and minister y life. It also shows them how to integrate the four spheres within the five stages of discipleship. Below will detail each sphere. Sphere One: The Centrality of Christ In the book Discipleship, by Dietrich Bondholder, the author conveys that through simple obedience does one reall y understand the meaning of being a disciple. 17 Who en referring to the dead or God's authority, true submission are evident. When dealing with the heart of the relationship between God and the disciple, there are visible changes in the pee arson's life called transformation.With the hands, the disciple ventures outside the walls of the church through evangelism. 18 Sphere Two: Relationship With The Family of God (Church) The second sphere of relationship is where we grow as Christians within the b odd of Christ. Scripture points out that we are in the family of God with brothers and sisters in Christ. 1 9 As a church family, the church works to nourish relationships among believer sometimes converted from broken families. Some Of the broken families were from the d splices' choice to follow Christ. 20 16 Ibid. , 77 Bondholder, Dietrich. Dietrich Bondholder Works . Volume 4: Discipleship. Minneapolis: Fortress Press, 1996. ) 77. 18 Putnam, Harrington, and Coleman, 86. 19 Ibid. 20 S phere Three: Relationship At Home A third sphere is addressed by the Apostle Paul in Ephesians 5 & 6 involves the home. Paul discusses how the husband should lead the household and love h is wife. Also how the wife should love her husband. The responsibility of the fathers and mothers in easing children and responsibility of children to respect their parents. 21 Sphere Four: Relationship With The World Finally the Apostle Paul moves toward chapter 6 of Ephesians, where he addresses a final sphere of relationships with the world.

Cell Phone Use in Schools

Cell Phone Use in Schools. With all the innovation in the last decade, cell phones have become apart of daily life for people all over the world between using cell phones to contacts family and friends to playing a little game of bejeweled. But what many schools are considering, is allowing the use of cell phones in schools. Cell phones can offer as a learning tool to students. Also, cell phone use in class brings some harm to the classroom. In addition, Policies about cellular devices have altered in schools across the U.S. A critical issue affecting many is allowing or banning cell phone use among students. Cell phones offer as an easy, accessible learning tool that most students already have. Besides a convenient tool for students, cell phones make it easier on teachers. Teachers can create a class blog for students to communicate or debate on issues from class (Rogers). This class blog gives them the ability to constantly have access to talk to their classmates via web from home, the classroom, and potentially anywhere (Rogers).The teacher can monitor the class blog at her convenience as well, not just in a classroom setting (Rogers). Also, way a cell phone may be used in a classroom setting as a research tool. Students can search for background information on subjects. Rather than looking for words in a dictionary or spending time in the library looking for that book, all the information a student could possibly need is at the tip of his/her fingertips. Lastly, teachers and administrators can set up polls using websites like wiffiti. om or polleverywhere. com enable students to answer polls anytime, anywhere (Engel and Green).Teachers and administrators can set up polls for a class, a certain grade, or something that involves the entire school. Now it’s easier for students to be involved with issues on campus and have on say about the decisions or changes being made about their school (Engel and Green). Overall, the endless benefits of cell phone us e for students will provides unlimited learning tools. Throughout the U. S. many schools have cell phone policies specific to their high school but many schools are changing the policies. Many schools across the board have become more lenient in allowing cell phone for students in the classroom or on campus. At Dickison High School, like many other high schools, their policy has been lifted and allows students to use phones during lunch (Wishmayer). Lifting the policy was intended to give the high schoolers enough freedom so less texting and calling would take place during class (Wishmayer).Although cell phones include disadvantages such as being a distraction to students or being used to cheat on assignments, with the help of schoolteachers and administrators, strategies of preventing abuse of cell phones can be enforced among students. One solution to cell phones abuse is making the phones visible to the teachers (Ferriter). Most teachers and professors worry about sneaky students texting answers to other students. William Ferriter says his solution is, â€Å"†¦require students to place their cell phones on the top right-hand corner of their desks when they come into class.That way you will know if someone is texting or calling a friend when they're supposed to be learning. † Secondly, teachers should holds kids accountable and force them to act responsible (Ferriter). Talking about responsibility and accountability will not get to the rebel sitting in the back corner or kid that attends class once every two weeks but some of the kids will be understanding and aware of the choices they are making. Using threats of banning cell phones is not the right approach and will probably be ignored anyways.Lastly, unless school policies state otherwise, if a student is not using his or her cell phone appropriately, the teacher may confiscate the phone until the end of the class period or even day. For violating dress code, students receive punishments of so me sort. If breaking the rules of dress code has a punishment, cell phone policies should be able to have punishments for cell phone abuse. With all the advanced in the last few years, cell phones have become a major apart of every day life for people across the United States.Firstly, cell phones may provide as a learning tool with the endless resources. On the other hand, cellular telephones can distract students and could be used as a way of cheating. In addition, policies about cellular devices have altered in schools across the U. S. Lastly, there’s ways to prevent abuse of cell phones with help and support of faculty. In order to make a decision in being for or against cell phones, schools must weigh the benefits and harms of cell use of students and find a solution with the best interest of the school.

Lesson Critique Essay Example | Topics and Well Written Essays - 500 words

Lesson Critique - Essay Example The lesson plan identifies national health education standards which it adopts from the National academy of sciences and the Mid-continent Research for Education and Learning (McREL). The one national standard that this lesson plan addresses from the National academy of sciences is that of science in personal and social perspective by emphasizing concern on personal and community health. The others which it addresses from the Mid-continent Research for Education and Learning are: knowing how to maintain and promote personal health; knowing essential concepts about prevention and control of disease and understanding the fundamental concepts of growth and development (California & California, 2009). The lesson plan provides an elaborately detailed list of procedures to be followed by the learner and this constitutes mastery. These engage the learner in discussions as well as analysis of foods high in nutrients and creation of food diaries. The lesson plan, however, does not provide rationale for action. Despite its failure to do so, from the procedures which are developed to take the learner through the learning process through the lesson, one can see that collaboration is enhanced through group work, communication through discussion, and critical and creative thinking is addressed through devising of personalized MyPyramid plan. The materials provided by the lesson plan include My Pyramid: Simple Steps to Healthy Living, computers which have internet access and printers. Their use is integrated in the procedures which are meant to effect learning in the learner. The lesson is planned in such a way that it is learner-centered. The activities of understanding the concepts on good nutrition and those related to it are planned in a step by step procedure to help the learner understand the concept effectively. Discussions and group works form the

( early 1800's )How did Latin American labor systems change after its Essay - 1

( early 1800's )How did Latin American labor systems change after its transition from colony to nation and in the century that followed What were the historical forces that led to these changes - Essay Example The Indians and mestizos also were converted into religious, political and economic life of the Spanish and their freedom was limited. Latin America was made up of population of three castes. A group of whites had the power and owned property, another caste of whites controlled political offices and worked as small entrepreneurs while the third caste comprised of free persons of color who were African slaves and European planters (Meade, 63). Forced and migrant labor was evident. Labor in Latin America during colonization was in form of slavery or forced labor. The slaves were used in cultivating the vast sugar and cotton plantations owned by the Europeans and mining. According to Meade (62), the crown who ruled the colony prevented the merchants’ access to political office. Taxes and fines were also imposed on them as well as petty restrictions thereby limiting the markets for their produce. This forced them to work in European farms so as to earn a means of living. The colonial agents who were placed over them were corrupt and inefficient. The slaves were acquired from Africa and traded to work in European colonies which comprised of Latin America. The slaves worked under inhumane conditions which were life threatening and were not paid any wages. Indians provided labor in haciendas. After the slave revolt in San-Domingue, other states joined in revolts to demand independence. Peasants demanded rights to land and abolition of taxes. Haiti received independence in 1803, Peru and Mexico in 1821 and Brazil in 1822. After independence, slavery was abolished in Latin America except Brazil which relied heavily on slavery. During struggle for independence and World War 1, men left their homes to participate in the battle hence women resumed men duties. Women also performed some chores like sewing, nursing, soldiers and some became spies and managers of household farms (Meade, 74). They were thus absorbed in labor systems as opposed

Gastineau v. Gastineau, 151 Misc. 2d 813, 573 N.Y.S.2d 819 (1991) Essay

Gastineau v. Gastineau, 151 Misc. 2d 813, 573 N.Y.S.2d 819 (1991) - Essay Example Gastineau left his job as a result of this ailment (Aspen 2011) According to Ullah v. Ullah, 555 N.Y.S.2d 834 (2nd  Dep’t 1990) it is stated that both parties should gain an equitable share. The court found that Marcus dissolute the marital assets and the marital status were taken as if they existed. There has to be proof that the assets are not lost as part of marital purpose. The nature of the defendant in the football is said that in the year 1989 he tried to seek job in a few places with no success and the place where he worked previously also did not offer him a job (Thomas, 2013). The entire amount that was acquired when both parties were together would be shared by the couple after a divorce. The court argues that the defendant will still have an obligation to pay more as he continues to make a living (William 2012). The defendant claims that his name had gotten a negative connotation. The defendant did not appear in court for a number of court dates and so according to the domestic law 243 he got a fine of $ 83, 000. The domestic relations law 170 intervened and granted the plaintiff a divorce based on the inhuman and cruel treatment. The case was resolved fairly (William,

Ethical Position4.2 Essay Example | Topics and Well Written Essays - 750 words

Ethical Position4.2 - Essay Example While the idea invokes personal commitment, several legal responsibilities have since been ratified to compel medical practitioners to account for their actions and behaviour in the course of duty (Chaloner, 2007). Benefits of good nursing practice to patient and society Critical evaluation of objective approach to nursing ethics suggests that the good nursing has a number abstract benefits to the patient, society and the institution. To begin with, patients often feel appreciated and respected when nurse recognize and respect their rights. A typical example is the right to informed consent where nurses provide patients with relevant clinical information and the desired outcome of a proposed intervention. Patients are then consulted to give informed consent while exercising autonomy over the choice of medical care they wish to receive. The comfort that comes with giving informed consent also makes the patient responsible for the outcome of the chosen intervention as reiterated by Gui do (2010). Secondly, particular consideration of the professional code of ethics is another important aspect of evaluating the benefits of good nursing. ... The society develops trust and confidence in healthcare facilities that have demonstrated outstanding commitment for professionalism, accountability and respect for patient needs (Cowen & Moorhead, 2011). From a different perspective, matters of confidentiality also form an integral part of the moral obligation in modern nursing practice. According to Guido (2010), nurses are required to keep all medical information of patient’s private and confidential at all times unless when there is undisputed evidence that keeping such information poses significant threat to the community. Otherwise, the knowledge that nurses might compromise the ethics of confidentiality could discourage patients from revealing pertinent details about their medical history and they can find it also difficult to confide in nurses. Such uncertainties have the potential of provoking anxiety and psychological distress among patients with sensitive health conditions which they might not want many people to kn ow about as observed by Chaloner (2007). These challenges can affect patient recovery or even worsen the condition especially in cases of mental health dilemmas. Current condition of healthcare in America As it stands today, America is a cosmopolitan society with a political, social and economic welfare statues that has been transformed by memories of struggle, tragedy and costly sacrifices aimed at America a better place for human habitation. No one is willing to see these milestones go down the drainage due to inadequate commitment to uphold excellence and professionalism across all spheres of human interaction in America. This realization is the

Financial products in banking sector Thesis Example | Topics and Well Written Essays - 250 words

Financial products in banking sector - Thesis Example ATM and Locker Services are mostly provided to deposit holders or account holders of a bank. They can store their valuables in lockers guarded by the bank’s own staff and can deposit and withdraw money using the ATM card provided by the bank. Similarly, Home Loans are provided on an application from the bank’s customers and same is the case with study loans. Credit Cards are not usually provided by banks. They are issued by international carriers like VISA and MasterCard with commercial banks only acting as intermediaries. (Randall, 1994) Corporate Banking is where the bulk of the bank’s money is invested. These are large loans and LC services. LC services are provided to exporters and importer and are also known as documents of exchange. However, these are not funded facilities with banks only acting as a guarantor. These become funded facilities when the bank’s party or customers fail to meet what is expected of them. References: Lipsey, Richard and Chry stal, Alec. (2003). Economics. Oxford University Press. Randall, Harold. (1994). Accounting. Letts Educational.

Establishing a Technical College Dissertation Example | Topics and Well Written Essays - 3500 words

Establishing a Technical College - Dissertation Example The paper tells that the fundamental objective in any country in the world is to enhance different aspects of development namely political, social, and economic development. One of the keys to achieving this objective is to improve the quality of education in a given country as well as an access to these learning opportunities. Growth of national income in a country often relates to education. Quality education entails the availability of the teaching and learning resources, their equitable distribution, meeting the educational standards, meeting the needs of the students, and meeting the societal needs through providing required expertise. Various socio-economic factors can bar some potential members of the society from realizing their full potential to serve the country. This is a drawback not only to the individual but also to the entire nations and explains why the issue should be a national and global concern. The benefits of education to the society can be realized if there is an evident public investment in education. The established institutions of learning should provide adequate knowledge and skills to the learners that can easily be integrated into the different applications in the field. All these can be realized through an effective system of education in a given country. There is need to have an education system that ensures continued student progression to higher education institutions to equip them with the skills required in the society. This is thwarted, though, by the limited positions in these institutions of higher learning especially in the underdeveloped countries like Ivory Coast. Besides, not every individual in the primary schools qualify to proceed to secondary schools and neither can every student here qualify for university entrance. There is a need to establish alternative institutions that can absorb these students who have not been absorbed at higher levels. In this literature review, the writer focuses on the scholarly articles that discuss the theories on factors affecting education in a given country. Evidence is also short from other reports. The strategies that are appropriate in managing the arising social issues are also examined. The review is concerned with an identification of the central issues that affect the quality of education in a given country and an integration and generalization of these concepts. It will consider how these factors apply to the local context in Ivory Coast. The literature review involves qualitative methods of research and the researcher will not be neutral but will be bias towards his understanding of the factors affecting education. It may not be possible to exhaust all the scholarly articles addressing this issue even if it is narrowed down to the local context in Ivory Coast. As such, the researcher has opted to use representative sample of articles in academic databases that cover this topic in order to generalize the concept. The articles are analyzed according to t he key issues they focus on. Problem Definition Cote D’Ivoire (or Ivory Coast) is one of the developing nations in the West African region that was a former French colony. The country enjoyed positive economic growth and political stability after independence under the leadership of her first autocratic president Felix Houphouet-Boigny (The Economist, 2010). However, the political stability ended with the death of the founder. The country currently has a poor underdeveloped economy owing to the political unrest and violence that has hit the country in the past. In 2010, the country’s population was 19.7 million; a population growth rate of 2%, a GDP of $22.8 billion, GDP per capita of $1,154, and a GDP growth rate of 3.0% (World Bank, 2011). The country has

BUSN 300 Unit 3 IP Research Paper Example | Topics and Well Written Essays - 500 words

BUSN 300 Unit 3 IP - Research Paper Example It will also help the company to generate some additional revenues. This will provide a significant chance to the company to gain some market share in the app as well as cell phone market. Hence this plan of action could be treated as single. Although Exxon has made certain commitments towards the environment, but off late the company has put some of their initiatives related to environmental concerns on hold. These mainly due to the fact that, people are looking to relate the big oil disaster to the events in Florida. Te Company is now focusing on the safety concerns related to drilling. Keeping the importance of safety concern in mind it is advised that the company should not stop focusing on the environmental impacts. A campaign focusing on successful projects of the company punctuated with the environmental concerns may actually benefit the company. Hence this could be considered as low hanging fruit. This may build an image in the mind of the consumers leading to the long term success as it would position Exxon has a socially responsible company. For a number of years Best Western is no longer known as the high end hotels. Rather the consumers perceive them as a unit that runs hotels that are franchised. The course on concern would be that there are some franchisees, which are doing just about great. However, there are examples of those who are awful to say the least. Companies are most of things are right when it comes to motivating the franchisees. Due to such massive gaps in service quality the company is facing tremendous problems related to consistency. Hence it is suggested that the company starts encouraging and rewarding customers for putting up pictures of their favorite Best West hotel. This will increase company good will. It will also act as a customer engagement mechanism. Some of the probable platforms of running such a campaign could be Pinterest, Twitter, Instagram and of course the big daddy of them all so to speak,

Booker Jones Analysis Essay Example for Free

Booker Jones Analysis Essay 1. A. If the cost of barrels were to be incorporated into the inventory account (balance sheet), then the cost of barrels used (Income statement) can be reduced. From 1960-1961, Booker Jones increased its barrels produced from 43,000 barrels to 63,000 barrels. That is 20,000 barrel increased in just one year. The cost per barrels is $31.50. (20,000 * 31.50= $630,000) We can reduce the cost per barrel expense from income statement of $630,000. ïÆ'   (-407,000+630,000= 223,000) Therefore, pretax profit would have been $223,000 instead of net loss of $407,000. B. If the change were made retroactively as of June 1, 1959 then Effect on the balance sheet at the end of 1960 Number of barrel in inventory in 1960 is 172,000 (172,000 barrels * . 50 = 5,418,000) $5,418,000 is the increased inventory after incorporated the cost of barrels to inventory. ($5418000 + $4,506,000 = $9,924,000) $9,924,000 is the new ending inventory in 1960 Deferring the Aging costs into the inventory balance would increase the Net Profit in 1960. This would then increase the Retained Earnings account on the balance sheet Effect on the balance sheet at the end of 1961 Number of barrels in inventory in 1961 is 192,000 (192,000 barrels * $31.50 = $6,048,000) $6,048,000 is the increased in inventory after incorporating the cost of barrels to inventory ($6,048,000 + $5,030,000 = $11,078,000) $11,078,000 is the new ending inventory in 1960 Deferring the Aging costs into the inventory balance would increase the Net Profit in 1960. This would then increase the Retained Earnings account on the balance sheet Effect on the income statement for 1960 2. We do not believe that Jones went from a profit in 1960 to a loss for 1961 because they can capitalize the patented barrels as inventory instead of expense it. Because of the 4 years aging life, it makes sense to capitalize the barrels and expense it as the aging process reduced. 7. 1. The original Levi’s Store Channel has a higher return on invested capital, meaning it is a good investment in a long run. Column1 Wholesale Channel Estimate Original Levis Store Channel Estimate Operating Profit before Tax 4 6 Tax at 40% 1.6 2.4 NOPAT 2.4 3.6 Fixed Asset Factory PPE 5 5 Distributed PPE 1 2 Total Fixed Asset 6 7 Non-Cash Working Capital Current Asset 8 12 Current Liability 1 1 Cash 0 0 Total Non-Cash Working Capital 7 11 Invested Capital 13 18 Return on Invested Capital 18% 20% 2. Value Chain Analysis Providing strategic direction – corporate strategy Provide the perfect fit jean for customers Market segment for unsatisfied customers Broaden market segment by offering customized jeans Generating customer demand – sales, marketing and customer service Increase in profit 24% unsatisfied customers Provide more styles, more colors, better fits 4224 possible combination of measurement 400 prototype pairs stock at Kiosk for customers to try on Fulfilling customer demand – supply chain, manufacturing, production Order is transmitted directly to Levi’s factory. Each pair of jeans is individually cut 3 days shipping back to customers (at $5 extra charge per pair) Pull based: responsiveness to actual buying patterns, improve manufacturing, and delivery cycle Need to find ways to fix the 8 months lag between ordering cotton fabric and selling the final pair of jeans. Providing support services – Finance, HR, legal and compliance Need additional finance to pay for trained personal clerks Need to take out loan to finance initial investment of the project In 4 retail store locations

Vessel Traffic Management System (VTMS)

Vessel Traffic Management System (VTMS) Literature Review The aim of this chapter is to capture the main idea of the research in depth and provide a review on literature related to the study and go through the ideas of various authors towards the relevancy of the study and establish the need for the research. 2.1 Evolution Vessel Traffic Management System A vessel traffic management system (VTMS) is a nautical vessel movement observing system established by harbor or port authorities. According to TRANSAS (2014) the VTMS system utilizes information collected by advanced sensors, for example, radar, AIS, closed-circuit television (CCTV), Meteo-Hydro and other electronic object detection systems. The primary purpose of VTMS is to improve the safety and efficiency of navigation, improve features of port services, protection of life at sea and the safeguard marine environment. In 1946 a demonstration was done in order to identify the helpfulness of coast based radar system in Liverpool. The initial effort in developing harbour controlled radar was done by establishing a system at the end of Victoria Pier, Douglas, Isle of Man in 1948. (Hughes, 2009) With the rapid growth of marine industry marine safety and efficient navigation has been addressed as one of the issues that have major consideration. Different methods for improving the marine safety have been developed the past few decades. Some of them can be stated as radio-communications, navigation rules, electronic chart systems and identification systems. (Goralski, Ray, Gold, 2011) Goralski et al. (2011) further describes that most recent technological developments in improving vessel traffic management includes radar, electronic charting like Electronic Chart Display Information Systems, (ECDIS), vessel traffic control and management (VTMS) and automatic identification system (AIS) and communication. Several sources of data are combined from sensors such as GPS, radar and AIS in order to improve the vessel traffic monitoring. The final objective of this is offer more precise understanding of the navigational situations. Many developed countries utilize the services of highly sophisticated VTMS. The Port of London is one of the UKs busiest ports utilize an exceptionally advanced VTMS. In this VTMS the data from radars are associated with a mass of other data inside a very advanced computer system. This gives an ongoing picture and a thorough record of all developments at Port of London. (Goldman, 2011) 2.2 Vessel Traffic Management Systems in Commercial Setting As described by Goralski, Ray, Gold, (2011) many researchers have presented theories of developing an efficient vessel monitoring systems. The need for diminishing human error and decreasing the number and danger of accidents at sea is a need to be addressed. Developing such system to be used in real-time situations is a challenging task. Not much research has been done in this area. The world’s first three dimensional ECDIS prototype was demonstrated in Brest in 2007. This was a research led by Dr. Rafal Goralski and his team. It’s possible to incorporate data from many sensors around a port to produce a real time three dimensional traffic management visualization tool. (Goralski, Ray, Gold, 2011) As stated by Goralski, Ray, Gold, (2011) an interface has been developed and presently being trialed in the Port of Milford Haven. This system is used in real-time for navigation observing and control. The system is considered to be the first commercial operation of a 3D VTS. Transas Marine Limited and GeoVS Limited offer 3D vessel traffic monitoring solutions. Transas Group is a worldwide pioneer in marine navigation systems. Transas presented its initial 3D vessel activity monitoring system to the business in 2008. This system gives most extreme backing to VTS administrators. (TRANSAS, 2011). Sri Lankas first home-developed vessel movement administration system was the result of investigation led by the modeling and simulation group of University of Colombo, School of Computing. The system includes two dimensional and three dimensional views of the harbor. The three dimensional VTMS was established at the Colombo-South harbor in 5th August 2013. (UCSC,2014) 2.3 Need for more improved Vessel Traffic Management System The commercial 3D VTMS that were mentioned above are closed proprietary and extremely expensive solutions. This fact raised the need to implement a novel vessel traffic monitoring solution. The modeling and simulation group of University of Colombo, School of Computing developed the Sri Lankas first home-developed vessel movement administration system. This proposed and developed solution is entirely based on the free and open source structures (Sandaruwan, et al. 2013). There are limitations of the existing solution. In the existing solution, real-time movements of the ships can be visualized. However in the existing solution the path of a moving ship is not continuous. Goldman (2011) discussed that one of the major considerations in improving the VTMS is to enhance the use of Automated Identification System (AIS). The objective is to provide more data about the vessel’s positions. Furthermore a significant feature of the VTMS upgrading has been to further increase the continuity of the vessel display and resilience. In a research carried by Popovich, Christophe, Vasily, Cyril, Tianzhen, Dmitry, (2009) states that some of the important issues to consider in VTMS. The concerns are operability, accuracy and completeness of moving and positioning of vessels. Moreover a key problem in the vessel’s location estimation is addressed. That is in the occasions where the estimated location is different with the actual location of the vessel, and then the system should avoid such circumstances. 2.4 Automatic Identification System (AIS) The SOLAS (Safety of Life at Sea) Convention by the IMO (International Maritime Organization). According to that the Automatic Identification System (AIS) is an automatic system utilized on ships and other vessels for distinguishing and finding vessels by electronically trading information with other adjacent vessels, AIS base stations, and satellites. AIS play a vital role in managing vessel traffic and improving maritime security. Vessel engaged in international voyages AIS is required from registered tonnage (RT) of 300. A vessel travelling in national waters AIS is required from registered tonnage (RT) of 500. (SOLAS Chapter v, 2002) AIS information is classified as 2 types of information static and dynamic. Vessel name, call sign, MMSI number (user ID), IMO number, dimension, type of the ship are static information. Position, course over ground, speed over ground, true heading, rate of turn are dynamic information. (Vesseltracker, n.d.) AIS transponders naturally transmit information at regular intervals through a VHF radio incorporated with the AIS. The position and speed originate from the ships GPS or, if that comes up short, from another GPS receiver. Other information is incorporated when AIS transponder is installed on the ship. (Weatherdock, 2014) The AIS signals are then received by other shore-based facilities like VTMS or nearby vessels. The received information is then used to display ships on two dimensional marine charts. This helps to observe ships activities. This enables ports and coastal states to recognize ships in their waters and regulate the vessel activity. (Weatherdock, n.d.) . In Sri Lanka such receivers located at Colombo and Mirissa, receive AIS signals emitted from vessel at Colombo harbour. This information is used to display the vessel on two dimensional marine charts. The ships are represented by arrow heads. 2.5 Applications of AIS There certain usages in AIS data. To enhance security nautical activities To safeguard the maritime surroundings To support collision avoidance. To manage vessel traffic in busy harbors. 2.6 State Estimation Problems The objective is to estimate the states of a dynamic system sequentially, utilizing set of noisy measurements. Orlande et al. (2012) describes that in state estimation problems, the accessible measured information is utilized together with prior learning of the physical phenomena. This task is undertaken by minimising the error. There are many applications in state estimations numerous fields. Orlande et al. (2012) describes that the position of an aircraft can be found using estimation. Also it may also be possible to locate the position using GPS system and altimeter. Usually these measurements are not always accurate. In state estimation combines the model predictions and GPS measurements to obtain more accurate estimates of air craft position. This idea can be incorporated in the research since the measurements are available during the course of the ship. It is possible to make estimations for the locations of the ship for the places where measurements are missing. Also it is possible to check whether the estimations are reliable with the measurements. 2.7 Kalman Filter The Kalman Filter also known as linear quadratic estimation was developed by Rudolf E. Kalman around 1960. Peter Swerling developed a similar algorithm in 1958. Richard S. Bucy of the University of Southern California backed the theory, making it often being called the Kalman–Bucy filter. As stated by Madhumitha Aich (2010) the Kalman Filter is a mathematical system used to correct observed values that contain inaccuracies and other disturbances and produce values with are nearer to true values. In many military and space operations Kalman filter is widely used. The fundamental operation done by the Kalman Filter is to produce estimates of the true and calculated values. Then the uncertainty is calculated along with a weighted average of both the estimated and measured values. A considerable amount of literature has reported that there exist different variants of the Kalman Filter. Discussions such as that conducted by Madhumitha Aich (2010) presented that different variants of the Kalman Filter including Extended Kalman Filter (EKF) and Unscented Kalman Filter. The Extended Kalman filter is an extended variant of the original Kalman Filter. The requirement of linear equations for the measurement and state-transition models is relaxed; instead, the models may be nonlinear. The Unscented Kalman filter (UKF) is an improved alternative to the (EKF) for a variety of application. According to Kandepu, Bjarne, Lars, (2008) the performance of the UKF is better than the EKF in terms of robustness and speed of convergence. However computational effort in both EKF and UKF are almost the same. Webb, Prazenica, Kurdila Lind (2007) addresses a problem of obtaining a robust, real-time estimation of aircraft states from a set of measurements. The solution is gotten through by implementing implicit extended Kalman filter, a variation of the classical Kalman filter. The approach taken in this paper is to use the Kalman Filter to provide reliable state estimation. The resulting estimates are implicit functions of the aircraft states, the tracked feature points, and the camera parameters. In a research carried out by Freeston (2002) the Kalman Filter has been implemented for robot localization. Robot localization means the method whereby a robot locates its own position in the world in which it functions. The measurements of the robots x and y components of the position and the orientation is available. The information can be represented by a state vector. In order to find out its position, the robot uses beacon distance and angle measurements and kinetic data. This data consists of error. The Kalman Filter is one of the better methods to incorporate measurements into estimates. The Kalman Filter identifies that the measurements are noisy and that occasionally they are discarded. Furthermore the Kalman Filter identifies measurements that have only a small effect on the state estimate. The Kalman filter smooth out the uneven effects of noise in the state variable being estimated by add in more information from trustworthy data than from untrustworthy data. The user is able to provide the value of the error in the data and the system as an input in the filter. The Kalman filter computes an estimate of the position by considering the noise in the data and the system. The Kalman Filter algorithm can be used to combine measurements from different sources such as vision measurements and kinetic information and different times updates as a robot is moving. In addition the algorithm provides an estimate of the state variable vector uncertainty which is a measure of how accurate the estimate. This situation is somewhat similar to the situation discussed in the research. This idea can be utilized in the research to obtaining better estimates of the state variables by minimizing the effect of the noisy measurements. (Freeston, 2002) 2.8 Particle Filter The Kalman filter (KF) has revealed tremendously useful, however has stern assumptions about linearity and Gaussian noise. This is not always satisfied in real world applications. In such situations Particle Filter can be used to obtain solutions. (Orlande, et al., 2012) The Particle Filter Method is a Monte Carlo technique that can be utilized to obtain the outcome of state estimation. Particle filtering methods can be used in situations which are non-linear and/or non-Gaussian. Particle Filter otherwise called as bootstrap filter, condensation algorithm, interacting particle approximations and survival of the fittest. (Orlande, et al., 2012) In Karlsson (2005) the Particle Filter is adapted to some positioning and tracking applications. Particle Filter is constructed on a model which is linearized and a Gaussian noise assumption. A method for estimating position of industrial equipment that works underwater is developed. The data is collected from sonar sensor and surface direction finding system using radar readings and sea chart data. The problem is approached by using Bayesian methods and data collected from maps are used to improve the estimation performance. A real-time application of the Particle Filter as well as hypothesis testing is presented for a collision prevention application. A situation is somewhat similar to the condition talked about in the research is discussed by Ceranka Niedzwiecki (2003). A navigation system for the estimation of the pedestrian position, based on evidence from sources like GPS, is created using the Particle Filter approach. Although the GPS provide accurate information obstacles such as high buildings, trees, bridges may weaken or reflect the signals. This leads to significant growth of errors or even creates loss of GPS signals completely. The Particle Filtering approach is suggested to be suitable in this situation in order to estimate the missing locations and make sure the estimates comply with the constraints of the digital map. 2.9 Chapter Summary In this chapter the past studies and discoveries presented by various researchers related to the research is discussed. The details about the development of vessel traffic management systems (VTMS) up to the present day commercial vessel traffic management systems are presented. The problems associated with the VTMS are addressed. Then the facts about the AIS data are presented. Then the chapter addressed the solutions to improve the VTMS such as state estimation. The theoretical background of the Kalman Filter is presented as a solution to the state estimation problem. In the instances the Kalman Filter is not applicable the Particle Filter is presented as a better approach.

Analysis of To His Coy Mistress Essay -- To His Coy Mistress, Andrew M

To his coy mistress is about sexual feelings and infatuation, based on the Italian tradition of courtly love - it is filled with compliments and references to sexual activity and deviancy but is generally a one sided love, the whole poem is about the man wooing the woman and persuading her that she should have sex with him. Throughout the first stanza the poet writes how he would love the woman, had they had all the time in the world. The love is much exaggerated. "I would love you ten years before the flood" This is clearly an exaggerated statement because the flood happened before Christ, before the poet or the woman even existed. This portrays that he would love her forever. "My vegetable love would grow vasterà ¢Ã¢â€š ¬Ã‚ ¦and more slow" The poet is talking about time, about his love growing slowly but surely over time. The reference to a vegetable the natural fruit of the earth symbolises how the love for the woman will grow over years, from a seed getting bigger over time- its natural and deep rooted love. The end of the poem becomes more persuasive and hasted. The poet gets more desperate for the woman to accept his offer and to agree to sleep with him. A clear indication of a change in tone is shown in stanza twoà ¢Ã¢â€š ¬Ã‚ ¦ "BUTà ¢Ã¢â€š ¬Ã‚ ¦ times winged chariot hurrying near" Where the word But is placed at the start of the sentence usually indicates that the statement before the but is about to be contradicted with a sentence of the opposite meaning (he was good BUT he is being bad) the use of personification verbs add to the tone of the poem; making time seem as a winged chariot emphasises the rush that the poet is in, .. ...time "Seemed night at noon day" Though in the poem the reader is not given a sense of 'hurrying' and anticipation but a sense of confusion portraying the emotional distress the poet is going through. As the poem progresses into the third and last stanza the poet writes of his rejection and his pain cause by the subject he had so hopelessly fallen in love with. "Is love's bed always snow?" this is a rhetorical question, comparing the of love which is thought to be warm and loving with passionate heat and comfort (positive) to snow; cold harsh snow, with no colour, which is bleak and which brings death to all living things (negative) - again the poet is using contrasting aspects in one sentence to show confusion too. The poet has been made to feel that love is a horrible, harsh and bitter feeling.

Macbeth Issues Essay -- essays research papers

In Shakespeare’s Macbeth, there are many issues that may have had an affect on the play. The complex marriage between the power hungry Macbeths, lady Macbeth’s dominant character directing Macbeth in the murders, the role reversal during the murders, Macbeth’s reaction to his wife’s death, and male and female marriages for authority. When analyzed these issues help describe the Macbeth’s relationship. They are the very issues that eventually lead to the â€Å"Great Tragedy†. The relationship of Macbeth and Lady Macbeth is a complex one. Macbeth in the beginning does not come across to us as dominant. He more so looks to Lady Macbeth for comfort, assurance, and direction.†Ã¢â‚¬ ¦ Go get some water And wash your hand. Why did you bring these daggers from the palace? They must lie there. Go, carry them and smear The sleepy grooms with blood.† (Act II, Scene 2) Here Lady Macbeth directs Macbeth what to do after the murder of Duncan. Lady Macbeth takes control of their situation. †Lady Macbeth brought a directness, a practicality, an inability to see difficulties in a good cause†. Says Barbara Everette in â€Å"Macbeth As A Married Couple†. This shows how much Lady Macbeth’s views were a major part in their relationship. Both Lady Macbeth and Macbeth corrupted their relationship with their struggle for power. They both felt the need for authority, which as a result lead to their downfall. In the beginning of the play Lady Macbeth comes across to us as evil-willed and ready to do any and everyt...

The Origination Of Punk Rock Essays -- essays research papers fc

The Origination of Punk Rock   Ã‚  Ã‚  Ã‚  Ã‚  The time was in the mid-seventies, there was a void in the music industry that needed to be filled. This need for a new sound was aptly filled by punk rock, a new type of sound that had evolved from mostly rock and a little pop music. The focus of this paper is on punk rock and it’s ample beginnings, early pioneers of the new sound, punk rock listener’s cultural background and their ideas as a whole, bands influenced by the punk rock movement, and the state of punk rock today.   Ã‚  Ã‚  Ã‚  Ã‚  The year is 1974, this year marks the birth of punk rock (1974). There is controversy as to where punk started out at, some say it began in London while others say it started out in New York City. It can be safe to say that two very distinct sounds classified as punk originated at about the same in both London and New York City (Punk). Punk rock began in the bars and nightclubs until the bands garnered enough support to receive a record contract.   Ã‚  Ã‚  Ã‚  Ã‚  When the punk rock explosion occurred in the mid-seventies, a number of new, excitingly innovative bands burst upon the scene. Bands like the Ramones, The Clash, The Velvet Underground, The Virgin Fugs, Patti Smith, The New York Dolls, Iggy Pop and The Stooges, and the punk band with the most success, The Sex Pistols. The thing that made punk rock so unlike anything the music industry had heard before was the notable lack of talent displayed on the musician’s part. Not to say that all punk bands were devoid of any talent, just that anyone with second-rate instruments and the ability to play at least three chords on the guitar could form a punk band. This is part of what punk’s appeal was, it was a new sound that appealed to many of the youths of that era. As Johnny Ramone, the guitarist for the Ramones, stated, â€Å"We were new at writing songs and new at playing our instruments, so we couldn’t write anything too complicated, really† ( 1974). Punk rock bands often had a flair for the flamboyant, not just with their appearance but with their humor, sarcasm, and often carelessness about society and social norms. For example, The Virgin Fugs, their outlook on life is often displayed in the titles of their songs. Songs like â€Å"I Saw The Best Minds of My Generation Rot†, â€Å"Kill For Peace†, and â€Å"New Amphetamine Shriek† captured the F... ..., Bad Brains were all heavily influenced by the punk revolution (History). Also, bands like Nirvana and Pearl Jam seem to have the mind frames of punk rockers and were undoubtedly influenced by them, the sound doesn’t carry over into their own music.   Ã‚  Ã‚  Ã‚  Ã‚  Punk, as it was really intended, will never become commercialized and incorporated as a large part of the music scene. But then again, punk was based on rebellion against mainstream culture and to be publicized and critically acclaimed would be contradictory to the basis of everything punk stands for. True, one can see bands on MTV that claim to be punk, but the true hardcore punk fans will tell you that they are posers. The industrialized, commercialized, mainstream music seen on MTV is really more like punk/pop, it’s good music that may have been influenced by punk, but not true punk rock.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited â€Å"A History of Punk† http://www.fastnbulbous.com/punk.htm â€Å"Punk† http://www.music.warnerbros.com/rocknroll/cmp/episode9.html â€Å"The Birth of Punk† http://www.pqdweb?TS=953580845&Did=000000042640912&Mtd=1&Fmt=3&Sid=1&Idx=21&Deli=1&3/20/00 The Origination Of Punk Rock Essays -- essays research papers fc The Origination of Punk Rock   Ã‚  Ã‚  Ã‚  Ã‚  The time was in the mid-seventies, there was a void in the music industry that needed to be filled. This need for a new sound was aptly filled by punk rock, a new type of sound that had evolved from mostly rock and a little pop music. The focus of this paper is on punk rock and it’s ample beginnings, early pioneers of the new sound, punk rock listener’s cultural background and their ideas as a whole, bands influenced by the punk rock movement, and the state of punk rock today.   Ã‚  Ã‚  Ã‚  Ã‚  The year is 1974, this year marks the birth of punk rock (1974). There is controversy as to where punk started out at, some say it began in London while others say it started out in New York City. It can be safe to say that two very distinct sounds classified as punk originated at about the same in both London and New York City (Punk). Punk rock began in the bars and nightclubs until the bands garnered enough support to receive a record contract.   Ã‚  Ã‚  Ã‚  Ã‚  When the punk rock explosion occurred in the mid-seventies, a number of new, excitingly innovative bands burst upon the scene. Bands like the Ramones, The Clash, The Velvet Underground, The Virgin Fugs, Patti Smith, The New York Dolls, Iggy Pop and The Stooges, and the punk band with the most success, The Sex Pistols. The thing that made punk rock so unlike anything the music industry had heard before was the notable lack of talent displayed on the musician’s part. Not to say that all punk bands were devoid of any talent, just that anyone with second-rate instruments and the ability to play at least three chords on the guitar could form a punk band. This is part of what punk’s appeal was, it was a new sound that appealed to many of the youths of that era. As Johnny Ramone, the guitarist for the Ramones, stated, â€Å"We were new at writing songs and new at playing our instruments, so we couldn’t write anything too complicated, really† ( 1974). Punk rock bands often had a flair for the flamboyant, not just with their appearance but with their humor, sarcasm, and often carelessness about society and social norms. For example, The Virgin Fugs, their outlook on life is often displayed in the titles of their songs. Songs like â€Å"I Saw The Best Minds of My Generation Rot†, â€Å"Kill For Peace†, and â€Å"New Amphetamine Shriek† captured the F... ..., Bad Brains were all heavily influenced by the punk revolution (History). Also, bands like Nirvana and Pearl Jam seem to have the mind frames of punk rockers and were undoubtedly influenced by them, the sound doesn’t carry over into their own music.   Ã‚  Ã‚  Ã‚  Ã‚  Punk, as it was really intended, will never become commercialized and incorporated as a large part of the music scene. But then again, punk was based on rebellion against mainstream culture and to be publicized and critically acclaimed would be contradictory to the basis of everything punk stands for. True, one can see bands on MTV that claim to be punk, but the true hardcore punk fans will tell you that they are posers. The industrialized, commercialized, mainstream music seen on MTV is really more like punk/pop, it’s good music that may have been influenced by punk, but not true punk rock.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited â€Å"A History of Punk† http://www.fastnbulbous.com/punk.htm â€Å"Punk† http://www.music.warnerbros.com/rocknroll/cmp/episode9.html â€Å"The Birth of Punk† http://www.pqdweb?TS=953580845&Did=000000042640912&Mtd=1&Fmt=3&Sid=1&Idx=21&Deli=1&3/20/00

Marketing Research Project

This is a proposal of marketing search project that is conducted by group A. Ben & Jerry is chosen as our search target company. In the first part of this proposal, you can find detailed background information of Ben & Jerry, which gives a rough description of its four â€Å"P† (price, promotion, place and people). In addition, it also covers several issues about the European ice cream market. The next part of this proposal is mainly discussing marketing management problems.You can find out Ben & Jerry‘s symptoms, suspected causes of its marketing management problems, Ben& Jerry’s actions and its consequences. Besides that, we listed several questions to help us analyze customers’ buying behavior and the main methods we will used in order to finish our survey. The schedule and sampling plan will give you a full picture of our project progress. Ben & Jerry’s Market Research Background Proposal 3 Plan of Approach BACKGROUND Market and Brand of Choice F or the Marketing Research project 2005/2006 we chose to do our marketing research within the ice cream industry, in the Netherlands.The Ice Cream industry in the United States developed rapidly; nowadays they have started to expand their market to other continents such as Europe and Asia. We can find so many international ice cream brands in Europe, especially in the Netherlands such as Haagen Dazs, Ben & Jerry’s, and Australian. Among the various international brands that are popular around the world, we are most interested in Ben & Jerry’s. We have noticed that Ben & Jerry’s is one of the most popular brands one can discover around big cities.Furthermore, we decided to go for Ben & Jerry’s because we will benefit by doing research in The Netherlands since Ben & Jerry’s is under the Unilever, which is part of the Unilever Group owned by the Netherlands-based Unilever N. V. and UK-based Unilever PLC, which is also one of the biggest consumer produc t company. Ice Cream Market Issues Sales of impulse ice cream are set to register positive value growth of 5. 5% during 2003, reaching a value of EUR 216. 8 million stimulated by good weather at the beginning of the summer season and dynamic impulse in terms of new product development and advertising.In volume, sales are expected to increase by 2%, indicating a marked preference for the higher value innovations introduced by leading manufacturer Unilever. Much of the growth are predicted to be driven by dairy-based impulse ice cream, which is the most popular product in the Netherlands with sales accounting for nearly 70% of total volume. Ben & Jerry’s Market Research Background Proposal 4 Plan of Approach Furthermore, the single portion dairy ice cream is expected to register higher value growth in 2003, at 8. %, which lead to improving the performance of previous years due to a combination of better weather and intense brand and product promotion. Important Issues about the Brand Ben & Jerry’s are using special characteristics for their brand that are simple to pronounce, recognize, and remember. The cow and green environment behind their logo is depicting their awareness of quality and benefits. Ben & Jerry’s tries to acknowledge their customers that they always use natural and fresh milk, always keep clean and green environment while producing their ice cream.To promote and to prove their mission, Ben & Jerry’s uses special slogan like â€Å"From Cow to Cone†, â€Å"Lick Global Warming†, â€Å"Organic Ben & Jerry’s†, and â€Å"50 Ways to Promote Peace†. Since Ben & Jerry’s target market is ranging from kids to elderly people (Family), they have to ensure that there is an existence of brand awareness in specific segments. For kids, they would be more interested in the ice cream packages or paper with their favorite cartoons, such as Disney’s characters or Warner Bros.For adults and elderly people, they would take into consideration more about the nutrition facts, taste, and low-fat ice cream. Thus, it will be more interesting for them to see â€Å"Organics, low sugar, or low fat Ice Cream†. Ben & Jerry’s are using brand extension to develop their brand. They have produced thousand of ice cream flavors under the name of one successful brand, which of course is â€Å"Ben & Jerry’s†. They have extended its brand to organic ice cream, original ice cream, scoops menu, bars original ice cream, single original ice cream, and single novelties with different choice of taste in each product.

Calorie Intake

My calorie intake for the three days isn't appropriate. I documented each item I ate, surprisingly it wasn't as high as I imagined it to be. I thought it would be a lot higher because I don't watch what I eat Eke I should. My calorie intake should be about 2000 and it was around 2869 on day 1. Even though I went over 869 calories each calorie can affect the body. Calories will affect weight, health, and energy levels. If a person eats more than they burn they gain weight. Same If someone burns more than they eat they will lose wait.Just as If someone eats as much as they burn then they eat the weight will remain the same. If someone calorie intakes too low it may cause reduced muscle mass (Calorie Explained). If there are no food energy sources to keep the vital organs functioning it uses the muscle mass for energy, so it will make the person feel sluggish and tired. A high calorie diet puts stress on the body. It can increase the risk of diabetes, heart disease, and length of life. As I mentioned earlier about muscle mass the body mass Index or IBM allows anyone to figure out their body mass according to their weight and height (Merriam Webster).My IBM is 17. 5(Calculate Body Mass index). It is considered underweight, but I am still healthy a small frame runs in my family. However if it wasn't hereditary I would try to find way to boost my IBM to a normal range of 18. 5. B. The DIR for each nutrient over the three days that I record what I ate†¦.. The DIR for carbohydrates was 130, It was being 75 and 300 percent. The DIR for fiber was 25, and was between 75 and 300 percent. Linoleum Acids DIR was 12 and It was less than 75%. To increase my DIR I would try to eat chicken or pizza. Cholesterol was 30 and the percent was less than 75%.TO increase cholesterol DIR I would try and eat more eggs or sausage. Calcium is 1000 and it was between 75 and 300 percent. Sodium was 1500 and less than 75%. To help increase my sodium intake I would try to eat bacon In the morning or cheese as a snack. Copper Is 900 and between 75 and 300 percent. Iron DIR Is 18 and was between 75 and 300%. Magnesium Is 310 and between 75-300%. Selenium Is 55 and less than 75%. To Increase selenium I could eat more whole grains or eat more fish. Zinc is 8 and less than 75%. To help increase zinc I could eat more spinach or prop. Vitamin A is 700 and between 75-300%. 6 is 1. And less than 75%. 812 is 2. 4 is less than 75%. Eating bananas or lean pork would help increase 8†³Ã¢â‚¬Ëœ DIR. Vitamin C Is 75 is less than 75%. I could try to eat more strawberries and oranges to raise Valiant C DIR. Vitamin D Is 25 and between 75 and 300%. Vitamin E Is 15 and between 75 and 300%. Vitamin K Is 90 Is less than 75%. Trying to eat more beans and strawberries to increase DIR of Vitamin K. Foliate is 400 and is between 75 and 300%. Thiamin is 1. 1 and less than 75%. Eating more bread and nuts can increase DIR. Niacin is 14 and less than 75%. I can eat more chicken and peanuts to increase level.Cooling is 425 and is between 75-300%. Potassium is 4700 and over 300%. If your body has to much potassium It can lead to hyperemia. Phosphorus was 700 and over 300%. Too much LLC. Some changes in my diet that I could make would be choosing something more healthy as a substitute for the unhealthy item. Instead of ranch and butter on a bake potato I could pass on that and Just eat the bake potato as is. Also, before I throw mayo. On a slice of bread try to replace it with mustard. My intake of saturated fat was 1 1. 67% which is a little high. Considering it should be around or less than 10% of total calories.If it was much higher than that it would be a concern of mine because trans/saturated fat is considered the worst type of fat by some doctors. This type so fat will raise the â€Å"bad† cholesterol, OLD, and lower the good cholesterol, HAD, in your body. A combination of the two cholesterol being altered can increase many health risk such as heart disease. 2. With that being said I can take steps in the right direction to make more healthy choices and have a healthier life style. I could switch from red meat to strictly sea food. I would eliminate things such as steak from my diet, to lower cholesterol, that would lead too serious of problems.One problem resulting from a lot of red meat in the diet and the level of cholesterol being raised would be heart disease. Another problem with red meat is it is linked to colon cancer (Dry. Sears). A change I could make other than red meat would be to take more vitamins to insure I get the recommended amount for each vitamin. I don't drink a lot of milk so I don't get the vitamin D I should. Taking a vitamin D pill or putting milk would help so later on in life I don't develop osteoporosis or something of that nature. The hardest of changes for me would be not to cook in or eat foods that have been cooked in oil.

Junk Food Essay

Fast food , the type of food changed our lives. It’s fast, it’s easy to prepare, it’s easy to eat, and it’s cheap. It’s for everyone. It’s for the poor and the non-poor. It’s for students, for managers, for actors, for factory workers, for criminals, for priests†¦ today it seems like fast food was always around and it is not possible to imagine a world without fast food. Even countries like Japan, which has a traditional diet of rice, fish, vegetables and soy products, accepted fast food into their worlds. The biggest help of this growing is advertisement. Fast food advertisements are mainly focusing on television, magazines, billboards and Internet. One of the most powerful ways of advertising fast food is product placement. Product Plac/ement is a term defined as â€Å"the practice of integrating specific products and brands into filmed e/ntertainment. † Product placement was always evolved into the billion-dollar market of Hollywood. As the costs keep increasing for producing movies, studios become ready to make connections with big corporations, which are willing to place their products in a big, particular film. These big connections have big payments. For example â€Å"direct payments for product placement (for instance in License to Kill Phillip Morris Tobacco paid $350,000 for Bond to smoke a Lark cigarette). † Another good example is, In the biggest co-marketing deal in film history, Coca-Cola paid Ј95 million to the producers of Harry Potter for the right o use the film’s logo on it’s cans in what will become a series of films; the first Harry Potter film cost Ј75 million. It went on general release on November 2001 and is expected to be shown on a thousand screens in the UK. The movie was like the big bang as expected. Harry Potter products everywhere sold in huge amounts and consumers attacked to any product of the movie letting the industry behind the scenes to gain more power. Today all major US film studios seeking for brands to place into a film they are producing. Studios don’t pay to the brand owner but the benefits of product placement advertisement are so big to the product name and the film itself that each side promotes the other. Even some smaller studios are seeking for product placement. These movies usually require the product owners to pay television and billboard advertisements. A small film cannot afford these types of advertisements but product placement can. Eric Schlosser is the author who has written about the fast food industry and he presents many of his findings in the book â€Å"Fast Food Nation†. However, his book is not merely an expose of the fast food industry but is even more a consideration of how the fast food industry has shaped and defined American society in America and for other nations as America exports its fast food culture to others. Schlosser describes a great deal of American culture to the fast food mentality, and he finds that globalization is taking the fast food culture around the world at a rapid rate. Schlosser addresses a number of specific issues related to food production and distribution. He connects the social order of a society to the kind of food it eats and the way it eats that food, with American society very much defined by the fast food culture that has developed. Schlosser tends to represent the theory stressing the importance of interdependence among all behavior patterns and institutions within a social system, as can be seen from how he connects fast food to other social processes and institutions. The icon that represents fast food culture for most people is McDonald’s, though the fast food culture developed long before the creation of that restaurant chain. Schlosser considers the impact of such fast-food chains but also considers the primacy of the hamburger in the American diet and some of the dangers it poses. McDonald’s reliance on hamburger is a questionable item for a steady diet in a more health conscious age, and interferes with local customs and food in different parts of the world. Schlosser addresses this issue from several perspectives, beginning with a consideration of how safe the meat really is, not only on the basis of nutritional value but also on the basis of additives, preservatives, diseases, and even potential radioactivity. Some beef is considered questionable, and much of it makes its way through the USDA to school cafeterias Napoleon Bonaparte once said, †A man’s palate can, in time, become accustomed to anything. † While this French emperor may have had some difficulty like the Battle of Waterloo, he certainly has hit the nail on the head this time. The food industry has evolved in ways that may not be distinguishable to the human palate, but hopefully remain distinguishable to the human conscience. With all the options now available to industrial leaders, citizens must be sure to keep them from abusing their powers and continuing to harm employees, animals, and consumers. The best ways are to promote public discourse, to act as the industrial ‘watchdog,’ and to make the most of the power of the consumer†¦ the almighty dollar. Fast Food Industry Name: Course: InstructorÐ ²Ãâ€šÃ¢â€ž ¢s name: Date: Abstract This paper on Fast food industry covers a detailed exploration of the fast food industry to in order to identify new emerging issues in the field of fast foods industry. The paper also significantly projects about the future rends of this economy that is growing tremendously fast. It identifies fast food in a specific region or nation and provides sequence details about that particular market. Experts with experience in economics, politics, and the restaurant industry can be involved in the projections of fast food industry analysis. Health concerns From the time fast foods services were established the chain gangs have intensely emerged throughout the preceding decades. The values of nutrition in fast food providers as well as in the provisions made have diminished as the demand for convenience exploded throughout America. This is due to the many health effects than advantages that those who access these services pose. It has been noted that eating frequently at fast food products leads teens and young adults to gain more weight. This emerging lifestyle poses an increased risk of developing insulin resistance to those practicing it, according to the recent study of National Heart, Lung, and Blood Institute (NHLBI).

Coffee Bean – Malaysia

Our research is conducted with the purpose of investigating and studying the current retail mix. We chose The Coffee Bean & Tea Leaf  ® as the retail company which operates in Malaysia. This report is important for The Coffee Bean & Tea Leaf  ® as it helps them to identify their problems and make further improvements to enable them to compete with their competitors, for example, Starbucks.As we know, The Coffee Bean has a lot of franchises, there were about 750 stores in 22 countries, for example in California, Arizona, Nevada, Singapore, Malaysia, Sabah, Taiwan, UAE, Korea, Brunei, Indonesia, Australia, Shanghai, Israel and Brunei and continues to expand both domestically and internationally. As it is hard for us to conduct a research on this topic in so many countries, therefore we only focus on The Coffee Bean operating in Malaysia. We conducted our research by using searching for detail information through the internet.Besides that, we went to one of the franchises lo cated in Penang to see how the business operates, how the staffs serve their customer and to know more information on the store layout and design. The result of our research shows us that The Coffee Bean & Tea Leaf  ® has encountered many problems. As conclusion, we did include several recommendations to The Coffee Bean and to help them to improve in order to earn more profit and their sales can increase. RETAIL ENVIRONMENTRetailing is the final activities and steps needed to place merchandise made elsewhere into the hand of the consumer or to provide services to the consumer. Nowadays, retail sector is increasingly being viewed as an important in the economy and to the society. According to Malaysia Retail Report 2010, it predicts that total retail sales will grow from an estimated US$35bn in 2009 to almost US$58bn by 2014. A low unemployment rate, which rise the disposable incomes and a strong tourism industry are key factors behind the forecast growth. In 2009, Malaysia's n ominal GDP was US$201. 6bn. Over the forecast period through to 2014, it predicted that average annual GDP will growth 4. 3%. With the population expected to increase by 9. 8%, GDP per capita is predicted to rise from US$7,103 in 2009 to US$9,654 in 2014. Furthermore, it also forecast that consumer spending per capita will increase from US$1,961 in 2009 to US$3,197 in 2014. Moreover, Malaysia is classified as an upper-middle income country. According to the Department of Statistics Malaysia (DSM), the average consumer spending was MYR2,285 per month in urban areas and MYR1,301 per month in rural areas.With the urban population predicted to account for almost 76% of the total by 2015, according to UN data, this is likely to have a positive effect on retail sales. Thirteen years ago, The Coffee Bean and Tea Leaf brought the art of coffee drinking and the world of gourmet grinds to the land of kopitiams and has since successfully integrated it into the fabric of the urban Malaysianâ₠¬â„¢s lifestyle. Thirteen years later, there are over 54 stores in the east and west Malaysia. We can see that between this time period, Coffee Bean had rapidly growth.Besides, Malaysian today is also familiar with Coffee Bean compare to a few years ago. In the future, it is expected that Coffee Bean will continue to growth in Malaysia due to the changing lifestyle of Malaysian and other factors. INTRODUCTION In year 1963, Herbert B. Hyman started The Coffee Bean ;amp; Tea Leaf  ®. With a dedication to excellence and the quality of coffees and teas in the world, Herbert’s efforts made him the founding father of gourmet coffee in California. Now The Coffee Bean ;amp; Tea Leaf  ® has grown into one of the largest privately-owned, family-run coffee and tea companies in the world.Besides, the endurance and popularity of The Bean attributed to the high standards that were established from the beginning. The Coffee Bean ;amp; Tea Leaf  ® has discovered the formula for a succe ssful coffee and tea company, which is start from trend-setting drinks such as the World Famous Ice Blended ®, to the employees who become a part of the communities they work in. Today, they offer over 22 varieties of coffees and 20 kinds of teas. Moreover, Coffee Bean is also a Clicks and Mortar retailer. They sell their product at both online and via physical stores.The Coffee Bean ;amp; Tea Leaf  ® mission is to create a spirit within the company that inspires their team members to provide their customers with a total quality experience that is: Quality of Product, Service and Environment Furthermore, they also believe in the fundamental truths that guide them through their daily lives at The Coffee Bean ;amp; Tea Leaf  ®, which is: 1. Friendly with each other and their customers. 2. Respect for each other’s values, opinion and individual diversity. 3. Ownership, it is because they are proudly entrusted with the responsibility. . Teamwork, it is because they achieve success by working together. 5. Honesty, it is because they are truthful to each other and to themselves. In short, they realize that their customers deserve ‘simply the best’. THREATS AND OPPORTUNITITIES Opportunities 1) Changing lifestyle Although there is an economic downturn in year 2009, however, the specialty of coffee industry has grown every year. According to one of the economy observer, when times are good the coffeehouse industry is great, and when times are bad the coffeehouse industry is still great.This means that the coffee industry is strong at all times. What makes the coffee industry become a strong industry at all time? One of the main factors is changing in the Malaysian’s lifestyle. Nowadays, many of them are hard-working, fast-paced Malaysian considers a stop at their local coffeehouse as their necessary part of the day. This is because coffeehouses provide calm, inviting environment for people to socialize, relax or catch up on work. Coffee house for such The Coffee Bean ;amp; Tea Leaf is one of the places where they can meet with their friends.Besides, with the relaxing atmosphere and environment it makes the coffeehouse become a suitable place for the college student to do their assignment or discussing their homework. During weekend nights, coffeehouse is the place where full with the young customers. Furthermore, instead of going to a bar and paying for an alcoholic drink or a restaurant where a meal usually comes with a hefty price tag, the older adults now choose to spent their time in the coffeehouse. With a cup of coffee and snack, they can meet with their friends and relax. 2) Market potentialAs what we had discussed just now, Malaysian’s lifestyle is changing and therefore, coffee industry for such The Coffee Bean has the potential to growth in Malaysia. According to the research, there are only 54 outlets of The Coffee Bean ;amp; Tea Leaf in the whole Malaysia included East Malaysia. In the future, it is expected that the number of outlet will continue to increase. In short it means there is a market potential for The Coffee Bean. Threats 1) Competition Global coffee market is one of the very competitive sectors. The main competitor of The Coffee Bean ;amp; Tea Leaf in Malaysia is Starbuck.This is because both Starbuck and The Coffee Bean ;amp; Tea Leaf are addressing the same target group. Both The Coffee bean and Starbucks have developed a strong and successful business by adhering to their core values that is to offer customers the best coffees and teas, to hire friendly staff from local community and to provide comfortable places to them to relax. Therefore, The Coffee Bean ;amp; Tea Leaf has to develop the best strategies to compete with Starbuck. In here, the most important thing to compete with Starbucks is to improve its services.For example, The Coffee Bean ;amp; Tea Leaf had offering â€Å"Party Pack† which customer can order when throwing a house or office part y. They provide services of giving their customer the possibility to bring The Coffee Bean ;amp; Tea Leaf lifestyle back to their homes. Moreover, the company also provides online services. They have their home page with virtual stores which is being defined as collection of all pages of information. The customers can buy their product through online and knowing the latest promotion through the homepage.Besides, coffee manufacturer, such as, Nestle USA, Inc, distribute premium coffee products nationally in supermarkets and convenience stores. Most of these products may be substitutes for this company’s coffees and their coffee drinks. Therefore, if the company wants to retain its status as the world’s leading specialty coffee retailer, it must be aware of their competitors. 2) Host country risk management Risk management issues such as government policies, regulation, macroeconomic variations and monetary uncertainties are important to The Coffee Bean ;amp; Tea Leaf on its international franchising.Therefore, it is a necessary for The Coffee Bean ;amp; Tea Leaf to understand the host county government policies concerning to the transfer and repatriation of dividends, fees and royalties. However, this company conducts a very little host government policy evaluation due to attributed to a lack of resources and reactive approach to market expansion. 3) Enthusiasm of health consciousness Nowadays, people attitude are changing and they care more to health. More and more people are taking responsibility for their health rather than passively accepting medical decisions.With this, the consumers are cutting down on caffeine. It is because they believe that drinking coffee will harm their health. This is because that they feel that the pros of consuming coffee are less than the cons. As a result, this may decline the demand for coffee from The Coffee Bean ;amp; Tea Leaf. COMPANY’S RETAIL MIX Retail mix is the combination of merchandise, assortment, price, promotion, customer service and store layout that best serves the segments targeted by the retailer. Price The price is what the customer willing to pay in exchange for the benefits of the product and services.From the research that we had conducted on several Coffee Bean franchises, it is clearly shown that the price of most of the products offered is around RM10 and above. For example, an egg club sandwich and a plate of Chinese chicken salad cost Rm15. 50 each. It may be expensive for certain group of people such as the youths who are the zero income earners. With this we can see that the price charged by The Coffee Bean is slightly higher than those coffee shops such as Old Town Coffee but if we use Coffee Bean pricing and compare it to their biggest competitor in the coffee industry, for such, Starbuck.Starbucks will have a little advantage on the pricing as with high price, they will earn higher profits in just a short period. Based on the research, we can see that Cof fee Bean focused on non price decisions, but on other factors such as qualities and facilities. Thus in here it is clear that Coffee Bean is using the above – market pricing policy as they do provide the wifi facilities and also the good environment for people to do their business or assignments. It also had show that they target the market most on the youths. The muffins and cookies which cost only less than Rm5 are affordable for the youths but the cakes nd also the pasta set are not affordable for them as they are not working and thus no income for them. They only depend on the pocket money given by their parents. Thus The Coffee Bean should offer their products with lower prices so that it is affordable for the youths to purchase it. Coffee Bean can earn back their profits in the long term. The adults with middle and high income can afford to spend on the products offer by Coffee Bean. For example, although the price for those cups and gifts available in The Coffee Bean a re quite expensive, but there were actually people who purchase them especially those with high income.Merchandise Merchandise is being defined as goods, ware, stocks, articles or item to be sold. In another way of defining merchandise is the availability of assortment of products available in the retail shop. For The Coffee Bean ;amp; Tea Leaf or also known as The Coffee Bean in short, offer many types of products such as coffees, teas, cakes, party-packs, pies, cookies, muffins, sandwiches, salads and even hot pasta. They even offer different types of drink menus for their customers. The Coffee Bean does customise to meet the wants and demands of their customers.This is because different consumers have different types of preferences. It can be shown clearly when The Coffee Bean customises their coffees into light and subtle, rich and smooth, dark and distinctive and flavoured. For example the light and subtle coffee is especially for the customers who prefer mild and delicate flav our. Whereas for teas, it is being categorise into black and oolong tea, green tea and flavoured green and herbal and fruit infusion. For such, green, black and oolong teas all have their own signature flavours and aromas, and each will have its own unique set of blends that complements and expands their essence.A mellow Ceylon tea, for example, blended with a delicate peach flavour works the magic sparks of fruitiness with a light floral finish. And to those who dream of having spectrum of aromas and flavours, a cup of oolong tea will be their choice. Furthermore, the cakes being offered can be customised into cheesecake special, signature classic, for kids and special occasions. They also offer the drink menus to suit the taste and preferences of their valuable customers. For such, they offer coffee, espresso, brewed tea, tea latte, non-coffee, coffee ice blended drinks, coffee-free ice blended drinks and many more.Thus with the way of customising their products to suit the tastes and preferences of different customers, it will then help to attract more customers to The Coffee Bean and with customers, retail trade can be done. They also do provide merchandise line depth whereby they allow their customers to choose the size for their drinks whether they want small, regular or large size. In conclusion, customer satisfaction can be met when the retail organisation, The Coffee Bean is being influenced by the customers’ needs and wants.Besides from all these, The Coffee Bean also do offer some gift packs, for example The Holiday Tea Trio which includes three mini square tins each containing five tea bags of whole leaf teas. They are nicely wrapped with ribbon on top of it which makes it attractive for people to purchase them. Although Coffee Bean offer a variety of products for their customer but it may bring some disadvantage such as the taste and aroma of coffees and teas may not be that fragrant anymore as they do not focus on only a particular type of coffee and tea.This may make the good quality of the products offer by them to be turned into bad quality. Therefore, to prevent this from happening, Coffee Bean should only picked up some of their famous products to specialise in and to continually improve on it. Advertising and promotions The Coffee Bean become famous and as a media darling, their brand have been place and promote in hits shows like Entourage and The Hills, to coverage leading publications like Forbes Magazine and the Times. Coffee Bean had advertised its brand not only through the media or magazine but some other ways such as donations, promotions and others.The Coffee Bean have come out with a numbers of examples they been using to reflect the concept of social responsibility and also to promote their brand through donations. It can be shown by the following example; The Coffee Bean made a donation, 50% from their sales item to be donated to serves children with autism, learning disabilities, hyperactivity or a ttention deficit disorder, mental retardation, and emotional challenges. Through an ongoing commitment, The Coffee Bean ;amp; Tea Leaf ® holds The Help Group's annual Deck the Walls holiday fundraising program and proudly features the children's artwork.Their most recent activity is the project of Caring Cup initiatives which planted and nurtured domestically in communities served by the company, as well as internationally in communities which the product originate. The framework of caring cup initiatives is rooted in need; where need from preventing the environment to improving education. Through these, The Coffee Bean will definitely well known in public and as we can see nowadays more and more people will come to purchase from the shops whereby there do a lot of charity work and these charity programs will be part of The Coffee Bean social responsibilities.Beside donation there are a few promotions being used to promote their brand. At times, The Coffee Bean ;amp; Teas also giv e free drinks today to celebrate the launch of the cafe’s holiday drink line. For example, from 4p. m. to 8 p. m. (11/12) customers can get a free 12 oz holiday drink. Choices include: Peppermint Latte or Ice Blended drink; Pumpkin latte or Ice Blended drink. Besides that, they also promote their famous drinks by posting pictures on the wall and putting up banners outside of their franchises.People who own The Coffee Bean Card may have some benefits too and it acts as a way of promoting and thus can attract their customers to purchase more. By having the card the consumers may enjoy the convenience of debit purchase, the more the people top up the card the more benefit they will get, such as 10% more value and redeemable of other item by having at least 5 point. They do have the holiday promotion. When it is near by the holiday season, they had been preparing some merchandise to go, such holiday cocoas gift set and others.This had helping in promote the brand by his consumer to others. They also have their online advertisement. They are not only having their own web site but they already create their pages in Facebook, Twitter and also Youtube which are the famous connection web on current time. They also post some short video on the web to promote and attract to the customer. With all the relevant aspect, connection and advertisement use by the company, Coffee Bean has successfully passed their information to their customer.Through the promotions of the products by hanging up banners and pictures on the wall sometimes may not contain full information such as the pricing and the nutrition of the particular product. They may only contain attractive pictures on it. In order to solve it, the management of Coffee Bean should publish their nutrition label and the pricing on the banners. With these, customers can get the information of the products they choose and can decide whether to purchase it or not. Besides that, we also noticed that Coffee Bean do not give out brochures as a mean of promotion. This may be a disadvantage for them.If brochures are provided to the passer-by, they may tend to go in to the Coffee Bean to enjoy the products offered by them. As a conclusion, the Coffee Bean should also provides brochures and distribute it to the people so that they can have more information on the offers and promotions offered. Customer service and Selling Customer service is the provision of service to customers before, during and after a purchase. For The Coffee Bean and Tea Leaf, they provide a series of customer service to their customers. Such as, their entire customer can apply for a member card or so called The Coffee Bean Card.Basically, The Coffee Bean Card is a loyalty card introduced to reward regular customers with loyalty points called â€Å"BEANS† which can be subsequently redeemed against purchases at The Coffee Bean ;amp; Tea Leaf outlets (CBTL). With perception, Coffee Bean is a big believer in teamwork (just lik e Starbucks) as they feel that success is achieved by working together. After our research on several franchises of The Coffee Bean, we noticed that their staffs are efficient, friendly and helpful enough. They maintain amicable relationships between customers and each other.This can be shown when customers ordered their drinks and food at the counter, they served their customers with smiles and when we asked them certain questions for our assignment purpose, they will try their best to answer us. The employees have respect for each other's values, opinions and individual personalities and are honest and truthful to themselves and each other. Due to this strategy, they can serve their customers in a better way. In addition, Coffee Bean also provided online service which customer can view their website that having the latest news and more information towards their company.In order to let their customer to contact them or get more information towards them, Coffee Bean also provide the ir headquarter address, email, telephone and even fax number on their website. They even have their website for their customers to comment on their services and products provided. Selling is being defined as trying to make sales by persuading someone to buy one's product or service. Coffee Bean also did selling. They try to sell out their product as much as their competitors do. Therefore, promotion will exist. Besides that, Coffee Bean tends to sell their product through their good and friendly customer service.Due to the customer service provided by them are good, customers tend to come back to them when they think of having a cup of coffee and enjoying the peaceful environment there. Although most of the Coffee Bean franchises are well organised with their efficient workers, there is a possibility that they do made mistakes to especially in delivering the drinks to the customers or when they prepare the drinks. This can be shown when our group when to one of The Coffee Bean to do our research while having our drinks there; we noticed that they made the drinks for us not according to the size we ordered.For such, we ordered a regular size black forest ice blended and a large size of the caramel ice blended, but during the preparations of the drinks, the staffs made mistakes, everything goes the other way round. These mistakes can be avoided by sending those staffs to more training programs so that they can improve and be more efficient and the operations in The Coffee Bean will be more effective and productive. Location Location is an area that retailing may undergo significant changes in the decade to come.Besides that, retailers have been classified according to their location within a metropolitan area, be it the central business district, a regional shopping centre or neighbourhood shopping centre, or freestanding unit. In order to have the businesses caring out well or to improve the businesses, location and target market can be considered as important factors. For example, if the location that retailers choose is too far away from the town or is it hardly or impossible to find a parking lot to park their vehicles, most of the consumers will choose not to go there.Locations that retailers mostly choose to run their businesses and to earn a profit from there are such as metropolitan area (e. g. : town area), central business district (e. g. : heart of the state) and so on. In Malaysia, most of the retailers would like to operate their businesses at metropolitan and central business district. The reason they choose these places is because the locations tend to attract more consumers to their shops as there were also many hypermarkets and supercenters around.As for this assignment, we carried out a research on The Coffee Bean ;amp; Tea Leaf, The locations that Coffee Bean may choose to run their franchise businesses are basically the two popular locations. Besides that, The Coffee Bean ;amp; Tea Leaf currently has over 750 stores in 22 countries. In addition, in Malaysia currently have over 54 stores. 31 franchises in Klang Valley, 6 in Penang, 1 at Ipoh, 2 in Pahang, 3 in Johor Bharu, 2 in Malacca, 6 in Sabah and 3 in Sarawak. Every Coffee Bean in Malaysia tends to gives people a relaxing and enjoyable environment.The location that Coffee Bean’s retailer pick mostly at those places which can attract more people. The Coffee Bean ;amp; Tea Leaf tends to attract those tourists and people who used to hang out with friends or to those who were carrying out their direct selling with others. For such, after a tired shopping day, most of those shoppers will tend to find a relaxing place for a rest. They can enjoy the coffee and the sweet aroma of teas that are provided by the Coffee Bean. Next is the customers may also enjoy the beautiful scenery around these franchises, for such the beaches.Through these, more of the tourists will pay a visit and spend their time there. Besides that, location such as shopping complexes is also a hot spot for shoppers and tourists to spend their time there either the day or night. Customers can sit and relax themselves; they can also view the shoppers shopping around and can feel the friendliness of the people. Locations that Coffee Bean chooses are also convenient to the entire consumer. Most of the franchises operate at the shopping complex; this is because there are a lot parking places provided for their customers.This will let those consumers to pay more visits to their shops which can provide them with the drinks provided and the good customer service provided. Target Market is the specific group of customers that a company aims to capture. They have been identified as people with needs or wants that can be met with the products or services from the company. The Coffee Bean ;amp; Tea Leaf is targeting the youth, who are teens and working adults in their twenties. This has become a weakness for the firm. The Coffee Bean and Tea Leaf aligns itself wit h other major brands targeting the youth market.This may lead it to lose some potential market. For example, DOME’s positioning is â€Å"expensive and exclusive† as its target market is basically the professionals, managers, executives and businessmen. But The Coffee Bean ;amp; Tea Leaf’s target market is the youth and who didn’t have strong consumption power. The target market for The Coffee Bean ;amp; Tea Leaf is sensitive to the price issue. The Coffee Bean positioned them well in the target market by a competitive pricing strategy. This pricing strategy likes a threat for The Coffee Bean ;amp; Tea Leaf.Thus the market share and profit for The Coffee Bean ;amp; Tea Leaf are limited. They also target the adults with stable income. The problem on the location is that there were only 54 outlets in Malaysia. For example, Pahang there is only 1 branch but we found out that it may not be enough for the Pahang residents. The people who want to go to The Coffe e Bean may need to travel a long distance to reach Coffee Bean. As a recommendation, we recommend that the management of The Coffee Bean should increase the number of outlet in Pahang.Next we also found out that The Coffee Bean target the youth as their main target. Our group feel that the youths who are the zero income earners might not have enough income to spend on the products offer which will be slightly expensive for them. Thus Coffee Bean has made a mistake, they should target adults with medium and high incomes as their main target group as they can purchase the products without worrying that they would not have enough cash to pay. Store layout and design Layout and design is defined as an arrangement, plan, design of a building, book, picture and etc.As we know, Coffee Bean is one of the franchise companies. Most of their layouts and designs are almost the same in every outlet. For example, the theme colour of the outlet. You can see that their outlet mostly is painted in b rown colour. Brown colour is a natural, down-to earth neutral colour. It represents warmth, wholesomeness, friendliness and simplicity. With this, it gave their customers a warmth feeling when they are inside their outlet. As the customers enter into the Coffee Bean, they can also notice the pictures of the famous drinks at Coffee Bean are being hang up on the wall.Besides that, the playing of the sentimental music makes the environment calm and relaxing. This makes their customers willing to pay for a higher price for a cup of coffee and enjoy it in such calm and relaxing atmosphere. Furthermore, there are also a counter is used to display their products such as packets of teas and coffees, cakes, cookies, muffins and etc in every outlet. It is well organised, people can easily find the products they want as the products are being arranged in order. Each of the products display is being priced.Customers can choose whatever products they want from there and they can see the price fo r it. Moreover, in every outlet, there is a menu board at the counter. It shows the menu of coffee drinks and beverages that sell and their price. Customers can refer to the board and make their orders. There is also a small blackboard hanging on the wall which states that what the special offer is for the day. The outlets for most of the Coffee Bean franchises were big enough, there were spacious space for the customers to walk around without asking the others to shift their chairs to allow them to walk pass.The management of The Coffee Bean also placed some plants in their outlets as part of the decorations on the franchise. They do provide magazines for their customers to read. Next is the lighting system in The Coffee Bean franchises. They usually will use the bulbs with orange colour to give people the romantic and warmth feeling. The lights being used by them are those with nice designs on it and are in various shapes. There is also wifi provided for their customers who wants to serve on the internet for the assignments and business purposes.After stating the store layout and design of The Coffee Bean ;amp; Tea Leaf, our group also do noticed some problem on it. For such, the writings on the small blackboard which is used to write what the special offer of the day are too colourful and it is too small as it can make the customers difficulty in reading it. Thus to improve it, they should provide each Coffee Bean franchises with a bigger blackboard and the writings should be change to a bigger size and the fonts which can be easily readable by the customers. CONCLUSIONFrom the report above, we can see that The Coffee Bean ;amp; Tea Leaf has been growing from time to time, but on the way of growing there are several issues that need retailer’s attention and take certain actions to correct and to improve it.. From the research, we found out that most of their customers are youngster and are of the middle income earner, but the price of most of the pro ducts offered is around RM10 and above, with this, it may not be affordable for the zero income earners in here the youngsters. As from these, Coffee Bean may need to lower the price of their products.As for the location and the number of outlets of the Coffee Bean, it is shown that there are only 54 outlets of Coffee Bean which operate in Malaysia, 31 franchises in Klang Valley, 6 in Penang, 1 at Ipoh, 2 in Pahang, 3 in Johor Bharu, 2 in Malacca, 6 in Sabah and 3 in Sarawak. As we can see there are unequal balances of outlets located, with this they may need to add more branches on those states which are under stored. Beside this, The Coffee Bean also conducts a small part of host government policy evaluation due to attributed to a lack of resources and reactive approach to market expansion.With this take should pay more attention on it. As on the side of health, a medical report had state on caffeine which conduct in the coffee may cause harm on our health; this had cause the cons umers to cut down on the consumption of coffee which contains caffeine. With this, The Coffee Bean may concentrate on tea left beside the coffee. Next, they offer a variety of products and thus they need to choose certain products which are popular among the tastes and preferences of the consumers.For their advertisement and promotions, they should provide more information on it, such as nutrition labels and the pricing on the banners, this not only can attract the customer, and it may also help those consumer make decision on their choice. Although The Coffee Bean franchises are well organized with their efficient workers, but there still have some problems occur, such as mistake in making order, to avoid this problem occur again, they should provide more training to their worker to improve their service system.